Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Friday, April 17, 2020

How the ‘Greatest Rock and Roll Band in the World’ Got Its Logo; The New York Times, April 13, 2020

, The New York Times; How the ‘Greatest Rock and Roll Band in the World’ Got Its Logo

"The logo has generated an enormous amount of money for the Stones. The British public relations veteran Alan Edwards, who handled the band’s publicity in the ’80s, said the Stones “must have grossed a good billion [pounds] in concerts, record and DVD sales, merchandising and exhibitions” and also used the logo “all over advertising.” Samuel O’Toole, an intellectual property lawyer at Briffa Legal in London, estimated the figure to be “hundreds of millions of pounds.”"

Friday, February 2, 2018

Facebook patent tries to guess users' socioeconomic status; Axios, February 2, 2018

Kim Hart, Axios; Facebook patent tries to guess users' socioeconomic status

"A new patent from Facebook describes a system that would use data points it collects on the user — like education, travel history, the number of devices owned, and homeownership — to predict their socioeconomic status. The patent was spotted by CBInsights.

Why it matters: The social network, which is already coming under fire for knowing too much about its users, could use such a system to better target ads and content to specific audiences."

Monday, November 3, 2008

MySpace ad deal lets members use copyright video - BusinessWeek, 10/2/08

Via BusinessWeek.com: MySpace ad deal lets members use copyright video:

"Instead of trying to take down all copyright-protected videos that its members post, MySpace will let certain clips stay -- and give the creators of the original content a cut of the revenue from advertising that will be attached to the snippets."

http://www.businessweek.com/ap/financialnews/D94773G80.htm