Golnar Khosrowshahi, Variety ; AI Can Actually Help Protect Creativity and Copyrights: Guest Post by Reservoir Music CEO Golnar Khosrowshahi
"Used correctly, AI can actually help us preserve and protect copyright — versus the present fear of usurping it. Through audio fingerprinting, AI tools that verify authorship in real time will help reduce the unnecessary litigation that can be based on subjective interpretations or human error. AI will also equip both owners and distributors of content (i.e. streaming services) with significant changes in how we classify and catalog music (e.g., the micro categories that we can use to further define characteristics and attributes of songs). Not only can we then better understand the music, but we can also be more efficient at micro licensing, delving into why listeners love what they love, both in the moment in the context of a trend, and over time when it comes to standards and classics...
In any event, we first need to make sure that the ingestion of copyrights that enable AI is adequately policed and paid for, which is where a lot of important discussion and focus is today. Advocating for rights holders and copyright protection is a routine part of our business, and regardless of whether an infringer is human or artificial doesn’t change our steadfast mission in upholding creators’ rights...
I have faith that the creators who have built this industry will continue to be the human driving force behind the art and connections we experience. I have faith the tools will help propel those creators and rights holders to new heights. I have faith in the protection of copyright through policy and legislation, and I have faith in the industry’s historic precedence of uncharted progress and success achieved in the face of technologic disruption.
So to those who fear the AI invasion, I say: keep calm, meet it head on and create something totally new, as only we humans can."
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