A.I. Videos Have Flooded Social Media. No One Was Ready.; A.I. Videos Have Flooded Social Media. No One Was Ready., December 8, 2025

 Steven Lee Myers and Stuart A. Thompson, The New York Times ; A.I. Videos Have Flooded Social Media. No One Was Ready.

Apps like OpenAI’s Sora are fooling millions of users into thinking A.I. videos are real, even when they include warning labels.

"Videos like the fake interview above, created with OpenAI’s new app, Sora, show how easily public perceptions can be manipulated by tools that can produce an alternate reality with a series of simple prompts.

In the two months since Sora arrived, deceptive videos have surged on TikTok, X, YouTube, Facebook and Instagram, according to experts who track them. The deluge has raised alarm over a new generation of disinformation and fakes.

Most of the major social media companies have policies that require disclosure of artificial intelligence use and broadly prohibit content intended to deceive. But those guardrails have proved woefully inadequate for the kind of technological leaps OpenAI’s tools represent."