Justine Roberts , The Guardian; AI could be an existential threat to publishers – that’s why Mumsnet is fighting back
"After nearly 25 years as a founder of Mumsnet, I considered myself pretty unshockable when it came to the workings of big tech. But my jaw hit the floor last week when I read that Google was pushing to overhaul UK copyright law in a way that would allow it to freely mine other publishers’ content for commercial gain without compensation.
At Mumsnet, we’ve been on the sharp end of this practice, and have recently launched the first British legal action against the tech giant OpenAI. Earlier in the year, we became aware that it was scraping our content – presumably to train its large language model (LLM). Such scraping without permission is a breach of copyright laws and explicitly of our terms of use, so we approached OpenAI and suggested a licensing deal. After lengthy talks (and signing a non-disclosure agreement), it told us it wasn’t interested, saying it was after “less open” data sources...
If publishers wither and die because the AIs have hoovered up all their traffic, then who’s left to produce the content to feed the models? And let’s be honest – it’s not as if these tech giants can’t afford to properly compensate publishers. OpenAI is currently fundraising to the tune of $6.5bn, the single largest venture capital round of all time, valuing the enterprise at a cool $150bn. In fact, it has just been reported that the company is planning to change its structure and become a for-profit enterprise...
I’m not anti-AI. It plainly has the potential to advance human progress and improve our lives in myriad ways. We used it at Mumsnet to build MumsGPT, which uncovers and summarises what parents are thinking about – everything from beauty trends to supermarkets to politicians – and we licensed OpenAI’s API (application programming interface) to build it. Plus, we think there are some very good reasons why these AI models should ingest Mumsnet’s conversations to train their models. The 6bn-plus words on Mumsnet are a unique record of 24 years of female interaction about everything from global politics to relationships with in-laws. By contrast, most of the content on the web was written by and for men. AI models have misogyny baked in and we’d love to help counter their gender bias.
But Google’s proposal to change our laws would allow billion-dollar companies to waltz untrammelled over any notion of a fair value exchange in the name of rapid “development”. Everything that’s unique and brilliant about smaller publisher sites would be lost, and a handful of Silicon Valley giants would be left with even more control over the world’s content and commerce."
