OpenAI, Microsoft, Amazon among first AI Pact signatories; Euronews, September 25, 2024

 Cynthia Kroet, Euronews; OpenAI, Microsoft, Amazon among first AI Pact signatories

"OpenAI, Microsoft and Amazon are among 100 companies who are the first to sign up to a voluntary alliance aiming to help usher in new AI legislation, the European Commission said today (25 September)...

The Commission previously said that some 700 companies have shown interest in joining the Pact – which involves voluntary preparatory commitments to help businesses get ready for the incoming AI Act...

The Pact supports industry's voluntary commitments related to easing the uptake of AI in organisations, identifying AI systems likely to be categorised as high-risk under the rules and promoting AI literacy.

In addition to these core commitments, more than half of the signatories committed to additional pledges, including ensuring human oversight, mitigating risks, and transparently labelling certain types of AI-generated content, such as deepfakes, the Commission said...

The AI Act, the world’s first legal framework that regulates AI models according to the risk they pose, entered into force in August."

AI Copyright Issues ‘on Shifting Sands’ but Legal Protections Are Coming, Experts Tell PGA Produced By Conference; The Wrap, June 9, 2024

 Sharon Knolle, The Wrap; AI Copyright Issues ‘on Shifting Sands’ but Legal Protections Are Coming, Experts Tell PGA Produced By Conference

"Renard T. Jenkins — a former Warner Bros. Discovery exec who’s now president and CEO of I2A2 Technologies, Labs and Studios — said his company is working to help create an infrastructure to help with authenticating content.

“Back in the old days, you had watermarks,” he said, noting that file-based content can be altered to remove information about the original creator. “What we are attempting to do is create an infrastructure and ecosystem that would allow us to track every single iteration of a piece of content from its origins all the way through the distribution.” 

For that to happen, the PGA and other organizations would have to agree to a new standard. “It’s a very heavy lift,” he said, comparing the necessary level of cooperation to a cross-mafia agreement, describing it as the “five families of Hollywood coming together.”

He also suggested that blockchain technology could be used to “audit and track” every change to a piece of content. It’s the same tech used for Bitcoin and the much-maligned NFT digital assets."

AI hustlers stole women’s faces to put in ads. The law can’t help them.; The Washington Post, March 28, 2024

 

Nitasha Tiku

 and 

Pranshu Verma

, The Washington Post; AI hustlers stole women’s faces to put in ads. The law can’t help them.

"Efforts to prevent this new kind of identity theft have been slow. Cash-strapped police departments are ill equipped to pay for pricey cybercrime investigations or train dedicated officers, experts said. No federal deepfake law exists, and while more than three dozen state legislatures are pushing ahead on AI bills, proposals governing deepfakes are largely limited to political ads and nonconsensual porn."