"Every company has some type of
intellectual property (IP). It's that product or service that you have
developed that sets you apart from other companies and frames your
business, its purpose and its growth potential. Therefore, you want to
keep developing, managing and protecting that IP in a way that drives
more value and stimulates sustainable growth. It's also important that
there is some type of exit strategy in place since most companies are
acquired primarily due to their IP assets.
As someone who's created my own startups and is now working with others on theirs to help develop technology, I've gained a greater understanding of how to take care of these assets as an IT executive so that I might provide others with best practices to implement with their own IP. Previously, I did not prioritize IP in the way I should have. Here are some best practices to employ:"
