Eric Pfanner, New York Times; French Papers Aim at Younger Readers:
"Newspapers have tried many things to stave off a seemingly relentless decline in readers. Now France is pushing forward with a novel approach: giving away papers to young readers in an effort to turn them into regular customers.
The government Tuesday detailed plans of a project called “My Free Newspaper,” under which 18- to 24-year-olds will be offered a free, yearlong subscription to a newspaper of their choice.
“Winning back young readers is essential for the financial survival of the press, and for its civic dimension,” the culture minister, Frédéric Mitterrand, said...
While newspapers nearly everywhere in the developed world are in crisis, hurt by an advertising slump and readers’ defection to the Internet, the problems are particularly pronounced in France. On a per-capita basis, only about half as many papers are sold as in Britain or Germany, according to the World Association of Newspapers and News Publishers in Paris.
Readership in France is especially low among young people. According to a government study, only 10 percent of those aged 15 to 24 read a paid-for newspaper daily in 2007, down from 20 percent a decade earlier."
http://www.nytimes.com/2009/10/28/business/media/28papers.html?_r=1&scp=1&sq=free%20newspapers%20france&st=cse
Showing posts with label enticing new readers. Show all posts
Showing posts with label enticing new readers. Show all posts
Wednesday, October 28, 2009
Tuesday, May 12, 2009
Print Books Are Target of Pirates on the Web; The New York Times, 5/12/09
Via The New York Times; Print Books Are Target of Pirates on the Web:
"For now, electronic piracy of books does not seem as widespread as what hit the music world, when file-sharing services like Napster threatened to take down the whole industry.
Publishers and authors say they can learn from their peers in music, who alienated fans by using the courts aggressively to go after college students and Napster before it converted to a legitimate online store.
“If iTunes started three years earlier, I’m not sure how big Napster and the subsequent piratical environments would have been, because people would have been in the habit of legitimately purchasing at pricing that wasn’t considered pernicious,” said Richard Sarnoff, a chairman of Bertelsmann, which owns Random House, the world’s largest publisher of consumer titles...
Others view digital piracy as a way for new readers to discover writers. "
http://www.nytimes.com/2009/05/12/technology/internet/12digital.html?scp=2&sq=piracy&st=cse
"For now, electronic piracy of books does not seem as widespread as what hit the music world, when file-sharing services like Napster threatened to take down the whole industry.
Publishers and authors say they can learn from their peers in music, who alienated fans by using the courts aggressively to go after college students and Napster before it converted to a legitimate online store.
“If iTunes started three years earlier, I’m not sure how big Napster and the subsequent piratical environments would have been, because people would have been in the habit of legitimately purchasing at pricing that wasn’t considered pernicious,” said Richard Sarnoff, a chairman of Bertelsmann, which owns Random House, the world’s largest publisher of consumer titles...
Others view digital piracy as a way for new readers to discover writers. "
http://www.nytimes.com/2009/05/12/technology/internet/12digital.html?scp=2&sq=piracy&st=cse
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