Marco Quiroz-Gutierrez , Fortune; Natasha Lyonne says AI has an ethics problem because right now it’s ‘super kosher copacetic to rob freely under the auspices of acceleration’
"Asteria partnered with Moonvalley AI, which makes AI tools for filmmakers, to create Marey, named after cinematographer Étienne-Jules Marey. The tool helps generate AI video that can be used for movies and TV, but only draws on open-license content or material it has explicit permission to use.
Being careful about the inputs for Asteria’s AI video generation is important, Lyonne said at the Fortune Brainstorm AI conference in San Francisco last week. As AI use increases, both tech and Hollywood need to respect the work of the cast, as well as the crew and the writers behind the scenes.
“I don’t think it’s super kosher copacetic to just kind of rob freely under the auspices of acceleration or China,” she said.
While she hasn’t yet used AI to help make a TV show or movie, Lyonne said Asteria has used it in other small ways to develop renderings and other details.
“It’s a pretty revolutionary act that we actually do have that model and that’s you know the basis for everything that we work on,” said Lyonne.
Marey is available to the public for a credits-based subscription starting at $14.99 per month."
