Ethan Beck, The Washington Post ; Celebrities are filing trademarks to combat AI clones. Should you?
"The lawyers The Post spoke with for this article said that more celebrities might follow McConaughey and Swift in registering trademarks of their likenesses. If they’re using their likenesses or voices in a commercial context — a requirement to claim a trademark — these registrations could act as a safeguard. Pollack said a lot of his clients have asked about filing trademarks as a protection in the AI age.
“McConaughey and Swift registered sound clips, which is not entirely novel,” said Jennifer Rothman, a law professor at the University of Pennsylvania. “That will probably cause more of a trend of people who are actors and singers using those voice clips to claim that their voice itself is a mark.”"
