Ian Paul, PC World; Google Editions Embraces Universal E-book Format:
"Google will launch an e-book store called Google Editions with a "don't be evil" twist. Unlike Google's biggest competitors, Amazon and Barnes & Noble, which rely heavily on restrictive DRM, Google's store will not be device-specific--allowing for e-books purchased through Google Editions to be read on the far greater number of e-book readers that will flood the market in 2010.
Google's e-books will be accessible through any Web-enabled computer, e-reader, or mobile phone instead of a dedicated device. This will allow content to be unchained from expensive devices such as Amazon's Kindle e-book reader. However, as democratizing as this sounds, it's still unclear how many people are ready to curl up with a Google Editions title on their laptop or smartphone, instead of the traditional paper format.
Google Editions: The Basics
The new e-book store will launch sometime during the first half of 2010, and will have about 500,000 titles at launch. Under Google's payment scheme, publishers will receive about 63 percent of the gross sales, and Google will keep the remaining 37 percent."
http://www.pcworld.com/article/173789/google_editions_embraces_universal_ebook_format.html
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