Jacqui Cheng, Ars Technica; Hulu to charge for content, but needs to sweeten the deal:
Would you start paying Hulu for content that you previously got for free? The company's backers sure hope so, and they want to stick some content behind a paywall as early as 2010. "It's time to start getting paid for broadcast content online," said one exec.
"The free-for-all days of Hulu may soon be over. News Corp. executives indicated (again) this week that the free, ad-supported model wasn't bringing home enough bacon and that the company was preparing to start charging users for content as soon as 2010. This news comes as a harsh reality check to dedicated Hulu fans, and Hulu will have to offer them more than just a browser-based stream if the company wants people to start forking over money.
"I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value," News Corp. Deputy Chairman Chase Carey said at the B&C OnScreen summit this week. "Hulu concurs with that; it needs to evolve to have a meaningful subscription model as part of its business.""
http://arstechnica.com/media/news/2009/10/hulu-will-have-to-add-benefits-if-it-wants-to-start-charging.ars
Issues and developments related to IP, AI, and OM, examined in the IP and tech ethics graduate courses I teach at the University of Pittsburgh School of Computing and Information. My Bloomsbury book "Ethics, Information, and Technology", coming in Summer 2025, includes major chapters on IP, AI, OM, and other emerging technologies (IoT, drones, robots, autonomous vehicles, VR/AR). Kip Currier, PhD, JD
Sunday, October 25, 2009
Hulu to charge for content, but needs to sweeten the deal; Ars Technica, 10/23/09
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