Motoko Rich, New York Times; In Book-Pricing Battle, How Low Can They Go?:
"On Monday Target began offering customers who ordered any of six soon-to-be published books on its Web site the same $8.99 price that Wal-Mart has been offering since Friday for 10 titles on its Web site.
Wal-Mart.com had originally offered the books for $10, then dropped to $9 on Friday after Amazon.com had matched its $10 price. When Amazon also went to $9, Wal-Mart cut its price by just a penny. And sure enough, when Target.com, the newcomer to the price war, matched that $8.99 on six of the books, Wal-Mart responded on Tuesday by dropping its price on those books to $8.98."
http://www.nytimes.com/2009/10/21/books/21price.html?_r=1&scp=1&sq=motoko%20rich%20penny%20war&st=cse
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