OpenAI hastily retreats from gung-ho copyright policy after embarrassing Sora video output like AI Sam Altman surrounded by Pokémon saying 'I hope Nintendo doesn't sue us'; PC Gamer, October 5, 2025

Stevie Bonifield, PC Gamer ; OpenAI hastily retreats from gung-ho copyright policy after embarrassing Sora video output like AI Sam Altman surrounded by Pokémon saying 'I hope Nintendo doesn't sue us'

"This video is just one of many examples, but you'll have a much harder time finding Sora-generated videos containing Marvel or Disney characters. As reported by Automaton, Sora appears to be refusing prompts containing references to American IP, but Japanese IP didn't seem to be getting the same treatment over the past week.

Japanese lawyer and House of Representatives member Akihisa Shiozaki called for action to protect creatives in a post on X (formerly Twitter), which has been translated by Automaton: "I’ve tried out [Sora 2] myself, but I felt that it poses a serious legal and political problem. We need to take immediate action if we want to protect leading Japanese creators and the domestic content industry, and help them further develop. (I wonder why Disney and Marvel characters can’t be displayed).""

Sam Altman says Sora will add ‘granular,’ opt-in copyright controls; TechCrunch, October 4, 2025

Anthony Ha , TechCrunch; Sam Altman says Sora will add ‘granular,’ opt-in copyright controls

"OpenAI may be reversing course on how it approaches copyright and intellectual property in its new video app Sora.

Prior to Sora’s launch this week, The Wall Street Journal reported that OpenAI had been telling Hollywood studios and agencies that they needed to explicitly opt out if they didn’t want their IP to be included in Sora-generated videos.

Despite being invite-only, the app quickly climbed to the top of the App Store charts. Sora’s most distinctive feature may be its “cameos,” where users can upload their biometric data to see their digital likeness featured in AI-generated videos.

At the same time, users also seem to delight in flouting copyright laws by creating videos with popular, studio-owned characters. In some cases, those characters might even criticize the company’s approach to copyright, for example in videos where Pikachu and SpongeBob interact with deepfakes of OpenAI CEO Sam Altman.

In a blog post published Friday, Altman said the company is already planning two changes to Sora, first by giving copyright holders “more granular control over generation of characters, similar to the opt-in model for likeness but with additional controls.”"