Trademarks in the metaverse — artistic expression or commercial product?; Reuters, January 5, 2023

Dorothy R. Auth

, Howard Wizenfeld

 and A.J. Harris

, Reuters; Trademarks in the metaverse — artistic expression or commercial product?

"While the Rogers decision was initially limited to movie titles, courts have variously expanded its application to books, songs, video games, and even commercial items such as dog toys, with particular expansion occurring in the 9th U.S. Circuit Court of Appeals. The extent of its scope is now at issue at the U.S. Supreme Court. While virtual goods present issues different from physical goods, how courts determine the metes and bounds of the Rogers test will be determinative of how NFTs are analyzed."

Protecting and Enforcing IP Rights in the Metaverse; The National Law Review, April 22, 2022

Anthony V. Lupo, James Williams, Dan Jason, ArentFox Schiff LLP, The National Law Review; Protecting and Enforcing IP Rights in the Metaverse

"Many brands have taken steps to proactively protect their intellectual property rights for use in connection with metaverse-related goods and services. This may include filing new trademark registrations or purchasing blockchain domains. But enforcing those rights poses a significant challenge. In this alert, we discuss ways to identify and combat trademark and copyright infringement in the metaverse.

What is The Metaverse?

The metaverse is a persistent, digital environment that will allow individuals to seamlessly transition between their physical and virtual worlds."

After 61 Years, McDonald's Just Revealed Some Big Plans That Nobody Could Have Predicted; Inc., April 2022

BILL MURPHY JR., Inc.; 

After 61 Years, McDonald's Just Revealed Some Big Plans That Nobody Could Have Predicted

A lot has changed since May 4, 1961.

"This is a story about McDonald's, trademarks, and the metaverse--plus, how to find good ideas for your business with almost no effort.

Let's start by explaining where to look: Go to the website for the U.S. Patent and Trademark Office. Click through to the Trademark Electronic Search System.

Then, look up your competitors. Or else, search for companies that strike you as innovative and creative, or that are big enough to invest a lot into research and design and marketing.

You might be amazed at what you'll find."